The smartphone market lives in one deep crisis with the sole exception of Apple continues growing up.
After the report of Canalys, Now to confirm industry decline are also two other well-known analysis companies, IDC Y strategy analysis.
The third quarter of 2022 is the fifth consecutive quarter of decline in smartphone shipments
Both IDC (International Data Corporation) and Strategy Analytics detect how the third quarter of 2022 represents the largest decline in history in the third quarter and the fifth consecutive quarter of decline, for global smartphone shipments.
For IDC these have decreased by 9.7% year-on-year to 301.9 million units in the third quarter of 2022 (3Q22), with all producers, except apple down, even if the market shares haven’t changed since last quarter.
However, to suffer more, Vivo and OPPO, with an incredible drop of the order of 20%. Samsung ranked first with a 21.2% share, Apple is second with 17.2%, Xiaomi third with 13.4%, while I live and OPPO finished the quarter tied for fourth place, each with an 8.6% share.
According to IDC, the decrease is due to emerging markets where lack of demand, rising costs, and inflation have had an impact on lower-income consumers, while I developed markets where more premium devices are sold, they manage to hold up better, also thanks to installment plans. Forecasts for the end of the year are not roses with all regions except Eastern and Central Europe down, and this is especially true for Porcelain. Better 2023, where we will see a slight recovery. The reasons for this trend
For Apple, the best third quarter in twelve years
These numbers are roughly confirmed by strategy analysis which records a fall of 9.2% and 297 million units in the third quarter of 2022.
According to the analytical institute, Samsung posted a -7% year-over-year decline based on shipping volumes, with the request for more, series-oriented A and M at low cost while the folding Z Fold 4 and Z Flip 4 helped the company reinforce its leadership in the sector.
The institute then takes over the Positive result from Apple with the growth of + 6% on an annual basis, for a global market share of sixteen% in the third quarter of 2022, mainly thanks to the new iPhone 14 Pro and Pro Max. According to Strategy Analytics, this growth has come at the expense of major brand names Chinese.
These have registered great losses, and if Xiaomi, ranked third in the market, stopped at an 8% annual decline, according to IDC, SA notes for OPPO Y I live double-digit annual declines, and respectively fourth and fifth in the smartphone market.
The classification is then completed with Transition, Honor, Realme, Lenovo-Motorola Y Huawei, with triasion strong growth in Central and Eastern Europe and Central Latin America, but slowing in the third quarter due to lower demand in the Asia Pacific and Africa-Middle East.
The same goes for the other manufacturers that record annual falls in two separate figures Huawei, growing thanks to the Chinese market for 4G smartphones (Nova 10, P50, and Mate 50). In general, Chinese brands (eight of the top ten brands) experienced a 13% annual decline.
The Causes of the decline of the smartphone market, second they’re in geopolitical problems in Economic recession in shortage of Energy and the increase in prices, exchange rate volatility, and in interruptions by Covid. These will continue to affect global shipments, which will decline from -9% to -10% annually during this year until at least the second half of 2023.
Abram left his e-business studies to devote himself to his entrepreneurial projects. In 2017, he created the company Inbound Media and wrote articles about high-tech products for his Chromebookeur site. In 2019, Chromebookeur was renamed Macbound and became a general purchasing advice site. Today, Abram manages the development and growth of Macbound, surrounded by a young and talented team.