Apple Subscribers Hit 900 Million, But Watch Out For Recent Price Increases

The good news in the house Apple: emerge from the report for the last quarter of the fiscal year positive news about the number of subscribers to the Cupertino company’s services. Apple’s CFO, Luca Maestri in fact stated that the total number of subscribers to the company’s services is very close to a billion.

In the relevant report, which you can find here, Apple claims that revenue related to “Services” a category that includes various services offered by the company, grew by 5% compared to the same period last year and amount to about 19.20 billion dollars (really important numbers, considering that it is only a part of Apple’s revenues).

In particular, the number of subscribers to services such as additional iCloud space, Apple Music, Apple TV +, or the Apple One package is impressive: in fact, the wall of 900 million subscribers in total would have been exceeded with ben 154 million new subscribers compared to the same period last year.

Growth is around 35-40 million subscribers per quarter: in April, total subscribers were 825 million, while in July they were 860 million. With this step, Apple should reach a billion subscribers fairly smoothly by 2023, but certainly, the recent increases in the cost of subscriptions could somehow hold back this growth.

Apple Subscription Price Increases

Apple Subscription Price Increases
Apple Subscription Price Increases

For those who missed it, Apple recently raised the price of some of its subscriptions: more specifically, All Apple Music, Apple TV +, and Apple One plans increased, with price increases ranging from $1 to $3 in the case of family plans. 

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Abram left his e-business studies to devote himself to his entrepreneurial projects. In 2017, he created the company Inbound Media and wrote articles about high-tech products for his Chromebookeur site. In 2019, Chromebookeur was renamed Macbound and became a general purchasing advice site. Today, Abram manages the development and growth of Macbound, surrounded by a young and talented team.

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